Subsight investigates the dynamics of the current attention economy and displays a variety of attempts towards a possible subversion. How do users consume online content? What is the trade operating while we spend time watching ads and videos? Who benefits from this economy and its monopolies? Are alternative models possible?

From Watch To Donate to generating Tabs for a Cause, our research unfolds concrete ways in which viewers can redirect their attention in order to participate in wealth and attention redistribution. This research intertwines conversations with activists, creators and theoreticians to generate visibility on this emerging debate.

This website provides interviews, theoretical insights, a library of resources and a mailing list. At its core, Subsight wants to shed more light onto actors of this matter, strategies currently developed and their limitations. Subsight creates a network of resources, thinkers, and existing strategies to better shape the future of the attention economy.